Key References

GENERIX WINS A NEW E-COMMERCE PURE PLAYER CUSTOMER VIA CIRRUS SUPPLY CHAIN IN THE UK
Victoria Plumb is the United Kingdom’s leading online bathroom equipment retailer. The company has opted for GCS WMS, along with GCS EWR + and GCI Supplier Portal (all in On-Demand format) to overhaul its e-logistics processes. This pure player has set its sights on cementing its UK market share and moving into new territories, supported by GCS OD solutions as its supply chain backbone.

Carrefour consolidates the stocks of its small suppliers and achieves 40% saving in transport costs on the business handled this way
For several years Carrefour has been developing an innovative model for a collaborative distribution platform called a Consolidation and Collaboration Centre (CCC).
To help small manufacturers to meet delivery requirements, and reduce the overall cost of distribution to stores, it organises pooled logistics based on the consolidation of warehouses operated by providers. Each manufacturer delivers to 1 or 2 sites instead of ten, as before. The products are then bulked together; the supplier better fills their trucks and increases their frequency of delivery, for improved availability of products on the shelves.
For the sake of uniformity and simplicity for their suppliers, the brand has chosen a single management solution for all providers operating in the CCC: Generix Group’s GCS WMS On Demand. The manufacturers communicate and function in the same way with all the sites. To manage their stocks in the CCC, the manufacturer benefits from the features of one of the most respected WMS solutions on the market, a powerful tool for calculating replenishment and a Web gateway to monitor movements. Transactional exchanges take place either through the Web gateway or through standard EDI.
The measured gains are shared by all players:

• 25% Reduction approximately of CO2 emissions per pallet.
• 17% Increase in vehicle occupancy
• 40% Reduction in transportation costs per pallet
• 20% Reduction in handling costs per pallet

Carrefour – WMS Case study

C-Log handles 10,000 orders per day
C-Log are the logistics subsidiary of the Beaumanoir group, who are distributors for the Bonobo, Cache-Cache, La City, Morgan, Patrice Breal and Scottage brands. The supplier specialises in the textiles and personal equipment sectors.
It also operates logistics for direct customers, such as Eden Park and Pronuptia. C-Log delivers to 2,000 points of sales daily and the Beaumanoir group continues to grow in 2011 by successive acquisitions.
To guarantee their customers a service rate of 99.9%, whilst absorbing an exponential growth of their business, C-Log relies on powerful and ultra-flexible software solutions, such as Generix Group’s GCS WMS. Hence, the supplier was able to quickly take on board e-logistics, and has already moved 10,000 prepared orders per day.
Since the deployment of the tool, not a single non-production day has been detected.
“Today, we are confident of the evolution of this tool. We are not having to worry about its reliability in six months or in a years time. Generix Group’s GCS WMS has really brought us piece of mind “says Jean-François Gentile,  C-Log’s logistics manager.Clog – WMS Case study

Conforama double production capacity of theirwarehouses and eliminate their stocks
A subsidiary of the PPR Group, World No. 2 for homeware supplies, Conforama operates 239 stores including 181 in France. To ensure good profitability and customer  satisfaction, through rapid availability of products, Conforama uses the most advanced Supply Chain Management software from Generix Group. Now equipped, the company can also deal with the challenges of e-commerce logistics to deliver to the online shoppers of conforama.fr.
The relationship with suppliers is based on an Internet portal that allows them to exchange sales information and manage merchandise movements.
The WMS ensures the functioning of 6 logistics sites, with doubled production capacity for their original warehouses:
” Today, the depot at Châtres produces twice as much as before. GCS WMS allows us to greatly increase our production”
explains Thierry Quaranta, Director of Conforma Supply Development Projects.
The implementation of the Cross Docking process allows to progressively move from using the logic of storage, to management of movements, to drastically reduce the financial burden and the risks linked with storage of goods.
GCS TMS was implemented to cope with the strong growth in the number of deliveries requiring the automation of transport management and cost control. Better visibility of operations and performance measurement allows taking efficient action and sustainable optimisation.Conforama – WMS Case Study

a winning multi-sectoral and multi-channel partnership with Generix Group
From their 442,000 m2 of warehouses, these storage providers distribute products to their many customers, in a pooled or dedicated mode. They are distinguished by their expertise in collaborative processes, especially the sharing of platforms and transportation. They also offer a tailored solution to the specifics of e-commerce.
To provide the best quality service to their customers whilst ensuring the profitability of its operations, Deret Logistics selected Generix Group’s GCS WMS and GCS TMS. Among their noted clients are Sephora who standout because of their many sales channels, and their huge assortment of items, which require a detailed but flexible level of preparation. The service provider caters for 560 delivery points, with some stores being delivered to daily. It also sends 850,000 items to sephora.fr internet customers.
Other e-commerce mail order players / VPC trust the Deret Logistics-Generix Group partnership for their logistics: La Maison de Valerie, La Redoute, Vert Baudet and also Quelle la Source and Hip.
Again, it is with Generix Group’s WMS and TMS solutions that Deret Logistics operates their management of shared replenishment of 4,300,000 Continental and Bridgestone tyres. GCS TMS combines the orders received for both manufacturers to form delivery routes and full loading of trucks, whilst respecting delivery dates. It optimises the journeys made, to decrease the number of kilometers covered, generating significant economies in CO2 and transportation costs. The pooling of resources allows each manufacturer to deliver smaller quantities, more often, reducing delays and therefore giving a better service to customers.Deret – WMS TMS Case study

DHL enhances the business of their Heineken warehouse in Seville with Generix’s GCS WMS
DHL is the global leader in the international express deliveries, transportation by land, air and sea freight and logistics markets.
From the express delivery of documents to the management of the replenishment chain, DHL offers a full range of made-tomeasure solutions.
Finalised in 2003, DHL Spain is the result of the merger of Guipuzcoana Euro Express, Danzas and DHL. DHL Solutions is their division that specialises in contract logistics, warehouse management and distribution.
DHL has selected Generix Group’s GCS WMS for managing logistics movements for their client Heineken, in their warehouse in Seville.
The GCS WMS Warehouse Management System provides solutions for each stage of the logistics business, from receipt to dispatch of the merchandise through to the inventory management, regardless of their type.
In order to increase efficiency and speed, the WMS radio frequency and voice preparation modules have been implemented in the receiving, tracking and preparation operations.
Thus, the warehouse preparers can access the processes from their workplace.DHL Spain – WMS Case study

a supply chain that never replies “impossible” to its customers
The history of Ferrero began in 1946, when Pietro Ferrero, an Italian pastry chef, decided to replace cocoa beans with hazelnuts. He developed the recipe for a spread that had immediate success: Nutella.
Today the group is 4th in the world in the chocolate / confectionery sector and the leader in Germany, Italy and France.
Having the best products in the world is good, but giving the best service to the distributor is better.
To best meet, as often as possible, the high and varied demands of all its customers Ferrero France has for many years relied on Generix Group solutions. For example, they have decreased by 50%, in one year, shelf product ruptures in Carrefour Hypermarkets, reducing them from 6% to at least 3%, thanks to the implementation of cross-docking achieved with their GCS WMS Warehouse Management.
The tool has been improved by KPI Cockpits, to measure performance and boost the management of daily logistics operations through “real time” indicators. The management of the yard is controlled by GCS Yard Management.
The best service to offer a customer is also knowing how to manage shared replenishment and EDI. Ferrero France meets this demand, using the expertise of their Customer Service and Generix Group solutions.Ferrero France – WMS Case Study

GCS WMS On Demand for Virgin Megastores and Lavazza France with Kuehne Nagel
Kuehne Nagel assists their clients in optimising their Supply Chain to a national or international level, providing integrated solutions from start to finish, drawing on the expertise of its four areas of business:

•   Marine Transportation
•   Air Transportation
•   Ground Transportation, Road & Rail
•   Contract Logistics

The Virgin Megastore group relies on Kuehne Nagel for the creation of their central warehousing in France, supplying all its stores.
Since December 2006, Kuehne Nagel has managed the storage and distribution for 7 stores in Paris. In April 2008, the business was transferred to the multi-user “Retail” platform at Bondoufle that manages, in about 7800 m2, 30 000 items from the distributor. The 36 French Virgin Megastores are restocked just at the right time, and benefit from a centralised management of returns.
GCS WMS On Demand is also used by Kuehne Nagel to manage the logistics of Lavazza, leader of espresso sales in France. Kuehne Nagel and their customers select strong, reliable and efficient Supply Chain management solutions, which can easily be interfaced with market ERP and are capable of integrating advanced technologies.
Generix Group offers the user a simple, fast and safe On Demand solution without the need for heavy financial investment or huge computer resources for the client to benefit.

Kuehne-Nagel – WMS Case study

28M packages delivered and 700,000 pallets managed per year with Generix Group Solutions
Based in Cestas (Gironde), the LECLERC-SCASO purchasing centre manages more than 40 Leclerc centres in the southwest region of France and Spain. LECLERC-SCASO has 5 warehouses, specific by product type covering a total area of 81,000 m2.
Thanks to Generix Group solutions, LECLERC-SCASO increases the productivity and responsiveness of their warehouses; they handle 100,000 packages per day ensuring an ideal service rate for all stores regardless of the type of activity (jit, promotional or stocked).
The food business of LECLERC-SCASO imposes an exemplary level of traceability, while non-food is characterised by a number of high-level and difficult to manage items. Logistics processes vary depending on the nature of the product. By adopting Generix Group solutions, ECLERC-SCASO responds to these diverse constraints. With great flexibility, they support:

•   Central purchasing
•   Logistics and warehouse replenishment
•   The intranet Connection with Leclerc stores

LECLERC-SCASO’S main objective is to be as reactive as is possible. Their main purpose: to satisfy the standardisation of replenishment for the retail spaces and reconcile the specific demands of store managers.
To control the various movements of the different families of products for various different sizes of stores, LECLERC- SCASO has chosen the GCS WMS (Warehouse Management System) tool which, through its 100% traceability, is able to meet the changing needs and requirements of stores and the rise in volumes.

E.Leclerc – WMS Case study

Pepsico predicted 3% saving in transport costs and 2000 Tons less of CO2 in one year
A part of the world’s 2nd largest food processing group, PepsiCo France boasts of the “start-up” spirit they have for the development of their brands via 3 distribution channels.
As part of a major project to redesign their supply chain, the manufacturer implemented an innovative and radical organisation of their production and logistics. They brought back their production to 4 factories in France, sub-contracting to other manufactures in the sector, competitors such Orangina Schweppes and Refresco. They removed their former storage platforms. 80% of customer deliveries from then on took place directly from the manufacturing sites, in a pooled way.
The results are uncontested, and the ROI was achieved in 6 months.
For the CHR/OoH circuit, the implementation of the Generix Group GCS TMS On Demand solution calculates the best delivery routes whilst optimising the loading of trucks thanks to the combining of heavy and light products. The pallets of crisps are placed on top of the drinks. This increases truck filling by 20%, in a business where the culminated rate beforehand was 40%.
With Generix Group GCS EWR Plus, each factory calculates the replenishment orders for the supermarket customers’ warehouses by mixing 4 pooled manufacturers (based on the GMA / Shared Replenishment Management). Always by full trucks, the customers receive, more often, smaller quantities of each item. They see their stocks diminish to 50% for a service rate of 99.6%Pepsico – TMS EWR Case study

Veolog equip their sites with GCS WMS On Demand
Veolog offers advanced logistics using over 240,000 m2 of warehouse spread over 5 sites.
Veolog serves a dozen manufacturing clients and supermarkets, with a fleet of 70 vehicles. 450,000 packages are prepared as well as 30,000 pallets are shipped each month.
The provider chose Generix Group’s GCS WMS On Demand, a solution in SaaS mode, so that the costs of their warehouse IT system are proportional to the invoicing of business to their customers. Notably, for their e-commerce offer, they hope to be able to adapt their erratically changing warehouse use with a dynamic and flexible operational management.
With GCS WMS On Demand, Veolog can improve the planning of receptions and organise the necessary resources. They benefit from the functions of one of the best WMS Solutions on the market, with no investment or internal IT resources.Veolog – WMS Case study

Casino Group chooses Generix Group to optimise its transport flows
As part of its transport and logistics improvement programme, the Casino Group has chosen Generix Group’s GCS TMS transport management solutions to enhance the performance of its cross channel logistics system.Easydis, a subsidiary of the Casino Group, provides transport and logistics services for all of the group’s brands, including Géant Casino, Casino Supermarchés, Petits Casinos, Sherpa and C discount. The company manages more than 50,000 product references and picks some 2 million packages each day, which it delivers to a network of 5,000 sales outlets and e-commerce pick-up points with an average of 2,500 lorries per day.
As part of its overall supply chain reorganisation programme, the Casino Group plans to develop a new structure that makes best use of the group’s existing logistics assets. This new structure will be tasked with designing and managing logistics and transport services for the entire group. At present, the group has 25 warehouses and eight transport offices.

Christy reduces inventory by 15% while maintaining a 98% Service Level
Reflex Demand Planner still provides Christy with a monthly forecasting process that readily reacts to rapid changes in the market. The process is as automated as possible, allowing forecasters to input market activity and promotions, as well as measuring their accuracy, without recourse to advanced programming techniques.
As the process continues to develop and improve performance, accuracy across all ranges has now reached on average 85% with significant year-on-year improvements still being recorded.
By creating an accurate forecast at business level and then calculating the correct mix of SKUs, this data has become fundamental to Christy’s success at both a tactical and strategic level. Results are also particularly notable when measured against a background of turnover near-doubling to £64 million.
Planning Manager Janet Hassall says she‟s especially impressed by the level of support and fast response to issues, while Christy Commercial Director Graham Naismith summed up the impact of Reflex as “the first product of its kind that actually does what it says on the tin – if I can borrow someone else’s phrase!‟
As Rob Wildon, Reflex Product Development Manager says “…success is being able to have an accurate forecast that reflects the dynamics of the market in either direction, up or down. That’s what Reflex was developed to do and that’s what it does without all the frills and additions of other programs, most of which go unused. We aim to make the difference and that is precisely what we did, nothing more nothing less”.

McCormick achieves integrated planning improving productivity by 25%
The optimization of the factory with Reflex Scheduler has reduced the number of change-overs and increased production time, which in turn has meant fewer resources are required to operate the factory production lines.The most important benefit has been the long term predictability which has given better control of Inventory requirements and improved service levels. The Reporting capability has improved significantly delivering reports instantly reducing both analysts and managers time.
“My time spent on preparing and generating reports for our S & OP process has been reduced from 7 days a month to 1, and I can be confident the figures are valid” a relieved Chris Meir, Planning Manager.Inventories have dropped from 4.6m to 3.0m over a 9 month period, and reductions in headcount for both office staff and factory operators have been achieved.
“The factory is not required to have to react to sudden changes in demand as it use to, this has all been accounted for within the system, all changes are now minor in nature which makes it easy to work with” reports Colin Firth the Factory Manager.“From a business perspective we are very confident in the results Reflex generates to predict our future requirements, which has improved productivity across all departments which reduces our costs which in turn directly improves our profitability.” Rachel Stafford, Supply Chain Executive

T G Lynes improves profitability by reducing Inventory and increasing stock turns
The solution involved the installation of the Reflex Demand and Supply Chain management tool Reflex works together with T G Lynes’ current systems to automatically generate accurate forecasts that responded quickly to market demand. The tool then analyses the Stocking policy parameters to determine the optimum settings that delivered the lowest Inventory cost while maintaining a target Service availability over a 12 month horizon.Brian Day, Supply Chain Director at T G Lynes, says: “Reflex delivered a product that required minimal changes to our existing systems and processes. The product configuration and other implementation processes were primarily performed at Reflex’s offices once completed the System was installed and running within the same day.
The achievements can be quantified:

• inventory has been reduced by 25%
• availability of most lines increased to an average of over 98%
• service level has been maintained consistently above 98.5%

Reducing our Inventory while improving our Service availability is a double winner, it doesn’t get much better than that”.

Hitchen Foods improves Forecast accuracy by 30%
The accuracy of the results have given the process a high degree of credibility with the S&OP teams which encourages constant constructive debate with regard to the variances and new product launches.The most important benefit has been the long term predictability which has given better control of Inventory requirements while maintaining service levels. Inventories have been reduced by 30% through the reduction in stock days from 21 to 15 days over the initial 9 month period.
“My time spent on preparing and generating reports for our S & OP process has been reduced from 7 days a month to 1, and I can be confident the figures are valid” a relieved Danny Cook, Demand Planning Project Leader.“The Reflex suite of modules and features allow us to continually extend the usage and scope of the system as the business looks to improve its control over other areas of the planning arena. It is constantly helping us make better informed decisions today by providing us with accurate predictions of the future we can depend upon.” reports Steve Smith the Supply Chain Manager.